YAM is a team of people who make things we want to use ourselves.
We start with familiar things. A bag that needs another pocket. An object that could work a little better. A color, shape or detail that catches our attention and makes us look at something familiar differently.
We like taking everyday things and seeing them from another perspective.
YAM is a team of people who make things we want to use ourselves.
We start with familiar things. A bag that needs another pocket. An object that could work a little better. A color, shape or detail that catches our attention and makes us look at something familiar differently.
We like taking everyday things and seeing them from another perspective.
Most of the work begins after the idea.
We choose materials, make the first samples, adjust proportions, rethink details and test different prints and hardware. We work closely with our manufacturers and return to a product as many times as necessary.
Sometimes one small change is enough. Sometimes we start over.
We don't consider a product finished simply because it can be produced. It has to be something we would want to use ourselves.
Most of the work begins after the idea.
We choose materials, make the first samples, adjust proportions, rethink details and test different prints and hardware. We work closely with our manufacturers and return to a product as many times as necessary.
Sometimes one small change is enough. Sometimes we start over.
We don't consider a product finished simply because it can be produced. It has to be something we would want to use ourselves.
For us, a product is more than what is inside the box.
The material, zipper, handle, pocket, print, packaging and the first moment of opening the box all matter. These small decisions come together to shape the experience of the product.
We aim to make each thing as well as possible within its price point. Without adding complexity for the sake of it. Without details simply for the sake of having more.
For us, a product is more than what is inside the box.
The material, zipper, handle, pocket, print, packaging and the first moment of opening the box all matter. These small decisions come together to shape the experience of the product.
We aim to make each thing as well as possible within its price point. Without adding complexity for the sake of it. Without details simply for the sake of having more.
We don't want to make the same thing over and over again.
That's why many YAM pieces are produced in limited quantities, and why each new collection gives us a chance to explore a different idea, material or shape.
We keep experimenting, making mistakes, reworking things and creating what's next.
YAM grows with that process.
And perhaps that's what we enjoy most: watching an idea become something that eventually becomes part of someone's everyday life.
We don't want to make the same thing over and over again.
That's why many YAM pieces are produced in limited quantities, and why each new collection gives us a chance to explore a different idea, material or shape.
We keep experimenting, making mistakes, reworking things and creating what's next.
YAM grows with that process.
And perhaps that's what we enjoy most: watching an idea become something that eventually becomes part of someone's everyday life.
We're closer than you think.